Getting customer’s phone numbers can also be the gateway to collecting more valuable information such as emails, zip codes, and birthdays. This means the chances of an offer sent while a customer is in-store has a high chance of convincing them to make a purchase. It simply needs to go mobile!ĩ5% of text messages are read within three minutes of being received. Text Enabling Your Store DisplaysĪ study by Euclid Analytics found that 83% of consumers said they use their smartphone while they shop at brick-and-mortar stores.īut just because they’re looking down at their device it doesn’t mean they can’t still access your in-store messaging. Pepper in audio announcements over the speaker sharing deals and discounts, and you’ll boost your efficacy even more. Or, like in the example above, encourage gift card sales! Overhead Musicħ0% of retailers agree that in-store music increases sales, and the right kind of music can influence shoppers to spend even more. Tabletop messages are an excellent way to upsell a meal with enticing dessert photos. Restaurants are also a great place to capture the attention of your audience during the 30-60 minutes they’re dining with you. In-store messaging isn’t just for retail. This is also the same driving force behind the success of “keep the change” checkout donation drives. While your customers wait to check out, serve them some advertisements that promote an impulse purchase. This example follows the same psychology as keeping candy and small objects by the checkout counter. And while your discounts may not be as extreme as the example above, the simple values-based copy demonstrates the point precisely.Īll your sign needs is an eye-catching visual, the values statement, and you’re in business. The example above shows the sense of urgency described above (“One Day Only 50% off Storewide”).
So, here are some examples of successful in-store messaging examples to get your creative juices flowing. Especially if you only have a few short moments of aisle-browsing attention. When it comes to the last step above, sometimes finding a way to package your message can be tough. You’d do this by targeting their cost-savvy habits with messaging that offers a bulk discount on the name brand that’s too good to pass up! You’ll want to upsell the folks who typically buy generic. Let’s say your store sells two brands of toilet paper (one generic, one name-brand). Here’s an example that shows all four steps in action. Wrap it into a quick message: Choose your medium-in-store signage or audio clips are the most popular-and share your message and value directly.Offer a solution: Provide the anecdote to their purchase problems.Identify their problem: What keeps them from making a purchase when they’re in your store?.Know your audience: Is your product a luxury item, a bargain brand? Knowing the type of person shopping for your item will help you determine the kind of message needed.In-store advertising can help in increasing sales up to 16% on average thanks to serving the right message at the right time. 72% of shoppers find in-store audio promotions helpful to their experience.82% of shoppers make unplanned purchase decisions in-store.80% of shoppers say in-store messaging influences their buying decisions.We ask, “why is in-store messaging successful” vs. Attention-grabbing graphics that urge you to take action now while a product is on your mind.Cornered-off and clearly marked clearance sections that, thanks so the piled display, represent a sense of scarcity.Big, bright, sale signs hung around the store.An announcement over the loudspeaker sharing a sale on jeans ending TODAY.And one of the top tactics in-store messaging takes is to create a sense of urgency. Since the messaging serves customers who are already in your location, the focus is on driving sales. It could be an audio message played over a store loudspeaker, or a visual message like a sign, display, or tag. In-store messaging is simple, objective-based advertisements continually served to shoppers at your location. In this article, we’ll explain what in-store messaging is, what you need to make yours successful, and the potential outcomes of a successful in-store marketing strategy. So how do you use that time to sell, upsell, and engage? The secret is in your in-store messaging. Did you know 69% of shoppers spend 30 minutes or more in a retail store?Īnd while COVID-19 may result in shoppers wanting to get in and out of stores as quickly as possible, it only means it’s more important than ever to capture their attention.